Money moves; Sauti Sol signs with Universal Music Group
Kenya’s award-winning Afro-Pop collective band Sauti Sol has bagged an exclusive recording agreement with Universal Music Africa (UMA), a division of the globally-revered Universal Music Group.
The band’s signing package grants Sauti Sol access to UMG’s worldwide music marketing and distribution network, and further also paves the way for greater opportunities ensuring the band’s music not only appeals but transcends new global audiences.
“We are delighted to announce our partnership with Sauti Sol, one of the most innovative and creative groups to have broken through from Africa in recent years,” remarked Sipho Dlamini, head of UMG South Africa and Sub-Saharan Africa.
Against the backdrop of previous live performance concert tours across Africa, the US, Europe and Australia, Sauti Sol has received recognition from a fast-growing multi-national fan base. Along the way, the band has earned successive accolades, including international awards such as BET Awards nomination, an MTV EMA for Best African Act and MTV AFRICA Award for Best African Group.
They also have albums Mwanzo (2008) and Sol Filosofia (2011), with their third studio one titled Live & Die in Afrika breaking new ground for the band, thanks to collabos with top-drawer Nigerian stars Tiwa Savage, Burna Boy and Patoranking.