Global Festival Comes to Kenya
The premier global event for coffee, tea and chocolate enthusiasts, the Coffee, Tea and Chocolate Festival (CTC Festival) is set to be held in Kenya this year from 22nd – 24th November in Nairobi.
Dubbed The Journey of Taste, the festival celebrates in one location the burgeoning of specialty coffees, ergonomic tea selection and chocolate lifecycle, and is expected to bring more than 40,000 people together in one venue to explore private trainings, innovation labs, interactive workshops, live stage shows among many other activities.
“Kenya is the first African country to host this world-class festival and we are excited to be showcasing all the coffee, tea and chocolate varieties that Kenya is able to offer to local, regional and global players. Participants will get the chance to meet world Barista Champions, producers, distributors of their favorite products, as well as enjoy a cup of freshly-brewed coffee, tea and favorite chocolate product,” says Obed Mutua, General Manager of Four and One Worldwide Kenya.
Coffee and tea industries have been among the key pillars of Kenya’s economy, being significant earners of foreign exchange for the economy and creating millions of jobs in the country. However, the exposure of the industry to the world economy and other emerging challenges at home provide policy makers with a huge task to ensure this sector retains its relevance and importance to Kenya’s economy.
Mutua goes on to note that, “With various stumbling blocks witnessed in the coffee and tea sector in Kenya, this festival provides a great opportunity for a boost, while showcasing the numerous prospects available along the coffee, tea and chocolate value chain. It also presents a great chance to enhance the penetration of a coffee and tea culture in the country. Kenya exports world class coffee and tea products, with less than 5% being consumed locally.”
“During the three days, the festival will have education sessions on coffee tasting, making the best chocolate, tea brewing, as well as showcases of latte art, sensory experience, and a coffee cocktail bar. We also have a championship segment with participants from across the region competing in four categories namely: National Latte Art Competition, National Barista Championship, National Chocolate Masters and an Art Competitions.”
The CTC Festival has been held in countries like Qatar, Lebanon, India, China, Oman, among others. Kenya will be the first country in Africa to host the event, with plans to spread across the continent in coming years